Articles by Christine Epps
When your life involves bargain shopping every Saturday on Charles St. with your mother, gabbing about new and upcoming Maryland designers with your best friend, and appreciating trendsetting sculptures in Charm City galleries, studios, and restaurants with your aunt and uncle, you can begin to understand the sincere emotion for Baltimore- and for fashion- our owner and founder Christine Epps has. Always in her ear and on her mind, her two great loves share a love-hate relationship with each other. Even though the Old Line State is overflowing with talent, over the years Christine watched it receive little national press, confining that talent to our state borders. Christine always wanted to start her own retail marketing firm to personally address the relationship. Through the years she took lessons learned in school and always found a way to apply them to her then potential company. In fact, the logo for Epps Consulting was inspired by a drawing she created in high school at the Institute of Notre Dame, which featured her initials. After graduating from Villa Julie College with a degree in Interdisciplinary Studies, she knew the time was coming to officially start Epps Consulting. Originally, the company was designed to combine her two great loves and promote them on a higher level, but eventually it became something more. Christine learned to look beyond appreciating the industry and unraveled its inner workings. Over time, she became more informed and shared her knowledge of the marketing industry with her clients, empowering them and forming a learning cycle. Epps Consulting became an example of the power of continual education, and how taking what you love and applying it to your career can be powerfully rewarding.
On a hot, humid day in Washington, D.C., customers are lined up at the registers of an H&M clothing store waiting to make their purchases.
When it comes to spending money on our dads, the average is about $95 dollars. That is one of the lowest spending dollar amounts for gifts of any of the ‘holidays’ in this country. However, we will spend on our dads, so on Good Morning Maryland @ 9 we showed off a few ideas from local stores.
Q: I manage a chain of stores and we do thousands of transactions a month. Our problem is that, given our large volume of business, a few people are inevitably unhappy about something, and these days, people post their unhappiness online. When people Google us, they often see these few complaints first. What do we do?
While the gay and lesbian market has long been on Macy’s radar, the retailer is cranking up the volume on its efforts, scheduling in-store events, parade sponsorships and celebrations nationwide to celebrate Pride Month.
Does Twitter still leave you scratching your head? Many businesses are struggling to make sense of Twitter, but even if it strikes you as an enigma or hype, consider this: many of your customers are already there.
In the consumer-packaged-goods (CPG) sector, there’s no shortage of online interaction between consumers and brands these days.
After 12 years on the job, Derek Christian tired of selling cleaning supplies at Procter & Gamble and yearned to become an entrepreneur. So in 2007, he acquired My Maid Service, a cleaning company in Lebanon, Ohio, that catered to the needs of an affluent clientele in Cincinnati.
Sales gains at U.S. retailers probably slowed during May as concerns about the economy crimped purchases in the second half of the month.
As they decide how to stock their shelves later this year, America’s shopkeepers are debating whether the recent rise in consumer spending will last.
Every week, Merritt Islander Sharon Burrows has a date night with her husband. When she heard the shops in Cocoa Village planned to stay open later on Fridays and Saturdays starting June 4, she saw an opportunity.
Customers go quiet… they just do. They may no longer buy a product or service, or they may have stopped interacting with the brand altogether.
Whether it’s road resurfacing, sidewalk repairs or a sewer upgrade, public works projects can wreak havoc on local businesses — and thanks to stimulus money, 2010 has been full of them.
It is often the little details that customers recall even more than the product they purchased or the service they received. Little details that customers notice, and that makes them feel good about not only making the purchase, but making the purchase from you, is a significant part of the overall customer experience. Here are six ways to go above and beyond good customer service and boost customer loyalty.
Now, more retailers are looking to offer attractive bras in all sizes. The name of a year-old shop in Los Angeles’s hip Silverlake neighborhood says it all: “Jenette Bras: The Alphabet Starts at D.”
Wise businesses are now weaving environmental sustainability into their long-term strategies, and they’re doing it by writing comprehensive sustainability plans. The point: to identify key areas of eco-friendly opportunity and give your business a roadmap of how to maximize of those opportunities.
Retailers are expected to post very modest sales growth when they report April figures on Thursday, as stores seek to maintain the recent momentum in consumer spending.
America has become a nation of penny pinchers.
The economic meltdown was the 500-pound catalyst, but even amid signs the economy is picking up, many of us still are pinching away. It’s a trend that analysts say reflects a seismic — and perhaps lasting — change in our spending habits, and retailers are responding.
Christine Carter of Epps Consulting will be featured on a segment to discuss Mother’s Day gift ideas for ABC2News. If your store or your shopping district plans to offer incredible deals for Mother’s Day, or your store offers unique gifts you’d like to promote to a large audience, please email Christine by May 1st!
Over 60 retailers, all in Baltimore, offering at least 6% off shopping - making it practically a tax-free shopping spree - all in the next week.
Discount retailers, including Nordstrom Rack, Wal-Mart, Forman Mills, AJ Wright and Hobby Lobby, are moving more aggressively into the Washington region, leasing space vacated by Circuit City and other stores that went out of business, according to real estate research firm Delta Associates.
