Report: Gen Y Will Spend Us Into Recovery
March 15, 2010 – 12:03 pm | No Comment

Don’t look to Baby Boomers to lead the way in consumer spending in the months ahead. A new report from PricewaterhouseCoopers LLP and Retail Forward, owned by Kantar Retail, says that this recovery — unlike those in last few decades — will be shaped by the values of tech-loving Gen Y, and to a lesser degree, affluent members of Gen X.

Read the full story »
Epps Consulting News

Read this section to find out what’s going on at Maryland’s premier retail marketing firm.

Free Chat Opportunities

Free retail marketing and PR opportunities for your store… just because you read the Free Chat Newsletter!

Media News

The latest news concerning regional and national magazines, newspapers, and television stations.

Regional Events

Participate in these events and your store could benefit from tons of media exposure.

Special Offers

Promotions, coupon codes, and discounts from companies with experience in helping small businesses grow. You’re sure to find the perfect vendor right here.

Home » Archive by Month

Article Archive for January 2010

Denim makes a comeback in 2010
January 31, 2010 – 2:46 pm | No Comment
Denim makes a comeback in 2010

Denim apparel is making a comeback in shops and fashion magazines. But some of the new designs—from denim leggings for women and jean shorts for men to head-to-toe denim outfits for both sexes—risk pushing the revived trend too far.

Outdoor retailers watching inventory levels
January 31, 2010 – 2:40 pm | No Comment
Outdoor retailers watching inventory levels

The consumer may be stirring gently this summer. Leisure-products makers are gearing up for the return of vacationers and home-redecorating projects.

As seen on TV… no longer just seen on TV
January 31, 2010 – 2:29 pm | No Comment
As seen on TV… no longer just seen on TV

Infomercial products are morphing from gizmos marketed to insomniac TV watchers to little splurges for shoppers bargain-hunting at stores like Wal-Mart Stores Inc., Target Corp. and Bed Bath & Beyond Inc.

Did the holidays hurt your pockets too?
January 31, 2010 – 2:26 pm | No Comment
Did the holidays hurt your pockets too?

The average consumer had planned to spend $699 on gifts but ended up racking up $811 in purchases, according to a Consumer Reports survey expected to be released today.

What drives loyalty program participation and satisfaction?
January 27, 2010 – 7:41 am | No Comment
What drives loyalty program participation and satisfaction?

Loyalty programs represent a large and growing portion of marketing budgets. But according to a new report from the CMO Council, relatively few companies are fully delivering the elements that are most important in acquiring and keeping participants engaged.

The Washington, D.C. shopping bag tax
January 27, 2010 – 7:38 am | No Comment
The Washington, D.C. shopping bag tax

The Washington, D.C., bag tax seemed simple enough: Beginning Jan. 1, grocery stores in the district would charge five cents a bag, plastic or paper. The goal was to cut down on waste and raise money to clean up the polluted Anacostia River. But nearly a month into the program, it’s turning out that government is having trouble legislating its way out of a plastic bag.

NRF Forecasts 2.5% Increase in Retail Sales for 2010
January 27, 2010 – 7:33 am | No Comment
NRF Forecasts 2.5% Increase in Retail Sales for 2010

The National Retail Federation released its 2010 economic forecast today, projecting retail industry sales (which exclude automobiles, gas stations, and restaurants) will increase 2.5 percent from last year.

Retailers try new survival strategies for 2010
January 27, 2010 – 7:30 am | No Comment
Retailers try new survival strategies for 2010

The recession pushed shoppers to pick necessities over discretionary items, discounts over luxury. But retailers hope to shift such behavioral changes further in coming months, affecting what consumers will buy, pay and experience at stores.

Payvment lets you launch a storefront on Facebook
January 27, 2010 – 7:23 am | No Comment
Payvment lets you launch a storefront on Facebook

Finally, beyond the sale of virtual gifts like hugs and angel wings, Facebook has an app that allows you to open an ecommerce storefront via Payvment. Introduced in November 2009, Payvment uses a PayPal shopping cart for its app to work with Facebook Pages.

2010 Epps Consulting Retail Promotion Calendar
January 22, 2010 – 11:13 am | No Comment
2010 Epps Consulting Retail Promotion Calendar

When is National Bubble Week?
When is National Make Men Dinner (Steak and ….) Day?
When is Mother-In-Law Day?
The 2010 Epps Consulting Retail Promotion Calendar is here!

E-tailers Should Check Returns Policies
January 22, 2010 – 10:36 am | No Comment

The Internet Media Retail Group says many online retailers might not be aware they are breaking the law.

Big box retailers shaking in their boots
January 22, 2010 – 10:30 am | No Comment
Big box retailers shaking in their boots

Independent stores nationwide seem to have done as well or better than the chain-dominated retail industry during the 2009 holidays, according to a survey issued Thursday.

Haiti earthquake threatens fashion industry
January 22, 2010 – 10:20 am | No Comment
Haiti earthquake threatens fashion industry

Haiti’s devastating earthquake has crippled the country’s garment industry, a growing source of jobs and exports and a vital link in trade with South Florida.

Fashion Week’s coming… but there are no trends!
January 22, 2010 – 10:14 am | No Comment
Fashion Week’s coming… but there are no trends!

Even as the fashion press gears up for an orgy of trend-spotting at New York fashion week, which starts Feb. 11, many observers feel Mr. Wolfe is right: We’ve reached the end of the trend as the guiding stricture in fashion. The “must-have” currently being attached to certain styles—The trench coat! The one-shoulder dress! Metallics!—is little more than a marketing pitch.

How did the recession change shopping patterns?
January 22, 2010 – 10:01 am | No Comment
How did the recession change shopping patterns?

American consumers have been profoundly altered by the recession in a way that will have a lasting effect on how they shop and buy.

Selling products for moms? Beef up your Twitter use
January 22, 2010 – 9:57 am | No Comment
Selling products for moms? Beef up your Twitter use

Retailers trying to influence moms should pay close attention to their social media efforts and also focus on free items, promotions and discounts, according to a Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch.

Study: Buy local campaigns provide short-lived results for small businesses
January 22, 2010 – 9:51 am | No Comment
Study: Buy local campaigns provide short-lived results for small businesses

RECENT RESEARCH SHOWS that buying local campaigns provide only limited and short-lived results for small businesses. So, as budget-conscious consumers turn to mass retailers, Internet and malls for bargains, what can small business owners do? Here are three suggestions.

Study: Women love to buy shoes over other accessories
January 22, 2010 – 9:45 am | No Comment
Study: Women love to buy shoes over other accessories

Forget the hair, focus on the footwear? Working women apparently do, especially younger working women: 64% of women rely on footwear as the keystone in the business ensemble, per Chicago market research firm Mintel.

Growing older may be growing lucrative
January 22, 2010 – 9:42 am | No Comment
Growing older may be growing lucrative

Grocers and other retailers nationwide are resurrecting, revamping or simply promoting more heavily discounts aimed at senior citizens, yet the folks lining up for these cuts of 10, 15 and even 20 percent aren’t exactly the frail oldsters on fixed incomes some might imagine.

Stores within department stores beef up sales
January 22, 2010 – 9:36 am | No Comment
Stores within department stores beef up sales

You might notice that department stores, restaurants and grocery stores are beefing up what looks like a store within a store: Peet’s Coffee & Tea inside some Raley’s grocery stores; Sephora makeup stores inside JCPenney stores; and coming soon, Sunglass Hut stores in Macy’s. The collaborations will continue to multiply rapidly, retail analysts say.