Article Archive for July 2009
Yvon Chouinard, founder of the outdoor-apparel giant Patagonia is trying to make manufacturers and retailers more enviromentally conscious of what they are creating and working with them to make their products more sustainable.
Proctor & Gamble successfully moves into the retail store chain avenue after its recent purchase of the high-end retail outlet called The Art of Shaving. This is a great opportunity for a company long known for manufacturing and marketing consumer products to learn more about the retail industry.
The surfing and skating industry has not escape the economic battery that has hit the retail industry, yet they manage to stay afloat and are very much alive.
Consumers are spending less money and walking away from stores with less bags, but making a visit to the local mall is still one of a favorite American pasttime. As consumers continue to use the mall as a versatile place to go to watch movies, dine or just to window shop; instead of shopping as they did pre-recession.
Polyvore, a free web-based application allows users to mix and match images of fashion pieces into outfits from the internet and create sets to share with others globaly.
Christmas has come early this year to some of the larger retailers, as more stores such as Sears, Toys “R” Us and K-mart continue offer great sales to consumers in order to stay afloat during this tough economic times.
The e-commerce giant Amazon.com Inc. plans to make a purchase of its rival online footwear retailer Zappos.com Inc. This is would open doors for Amazon to be able to become the largest online-shopping store.
A study shows that women, not men are more likely to choose green products as well as make the most unplanned purchases. Yet, among all consumers, about half that number were willing to pay more for environmentally friendly products. Another find was that consumers in the low-income bracket were amongst those that were most influenced to purchase product that were green.
Going green is more than an eco-friendly trend, but to a lot of retailers it is a way of saving costs during these tough economic times.
With the great demand for archive pieces, designers look to the past for inspiration as more consumers continue to search for one of a kind vintage items.
President Obama with the help of congress is looking for new ways to address internet privacy for the consumer especially as it pertains to third party advertising. There is also another discussion brewing on internet taxation, but that is still to be determined.
Companies are taking notice of the importance of social media networks and their influence on revenue growth. They have discovered the more that they are involved with the consumers by listening to what they had to say, the better their products sold.
The highest goal that marketers should pursue above others is to be able to reach potential customers right at the moment where most of the purchasing decisions are influenced. If marketers can achieve this, they have a greater chance of winning the customers decisions; this can be done by meeting the consumer in the right place at the right time with the right message.
Researchers have broken down shoppers into three different categorical groups. They are Shoptimizers, consumers that are influenced by circulars and coupons. They are likely to respond to in-store sales. Then there are the Mainstreeters, this group never pre-plan there shopping experience and seldom use coupons in their shopping. Consumers are most likely to be affected by the in-store promotions and offers. The Carefrees don’t want to be bothered with the small details. Once inside a store of their choice, they buy what they like in spite of what it may cost.
Twitter, is the new is becoming the new way to promote events to thousands of people and to sell out events. It seems that many are tapping into this hot social networking tool to get more exposure for their event in reaching the masses and use this as an opportunity to branch out.
Circuit City is still active and well in the online world. Their website is updated and appears easy to navigate, items are consistent and is a user friendly site. As a consumer searching for electronic products, it is easy to find what one is looking for quite easily. Unfortunately, the website doesn’t offer anything different than their leading competitors.
As more retailers such as Sears and Toys “R” Us continue to adopt the “Christmas in July” theme, consumers are especially taking advantage of the early Christmas shopping deals during this economic situations.
Consumers are more conscious of the items that they purchase in stores and are shying away from buying unnecessary products. Such as multipacks at club stores that contained only a portion of what the customer wanted. Consumers are less likely to make such purchases and view this as wasteful and are distressed at the thought of throwing something away.
This year, families are planning to spend less than they did in previous years on their kids’ back to school shopping and are likely to look for more discounted items and to use coupons in their shopping experience.
Hyatt & Co. works hard to make every man look and feel good about his choice of clothing, for both business and pleasure. By emphasizing the right design, cut, and fabric they help customers achieve the comfort and style they want.



