Article Archive for June 2009
A survey done by Ponemon Institute found out that more employees are engaging in risky activities that can put a company’s secure information in the wrong hands. A large number of employees have copies of confidential data on their USB drives or use their mobile device with the security settings turned off.
General Growth a mall retailers is experimenting with the nation’s first national mall-based mobile advertising and offers coupons as well as deals that consumers won’t be able to resist. With time more retailers are discovering that customer loyalty depends on deals that are available to the consumer.
Jimmy Choo named the next designer to create shoes, handbags and accessories both for men and women for the Swedish retailer H&M. The new design collection will be launched in 200 H&M stores on November 14.
Only a few months after its highest online sales, e-commerce growth is at its all-time low as consumer spending decreases during the recession. Online sales still hold strong, but the retailers feel the pressure to still remain competitive.
Former CEO of Wal-Mart Lee Scott, emphasizes the importance and the goodness of retail jobs. Scott asks for food and other retail companies to create more socially and environmentally responsible stores. Wal-Mart is working on becoming green by only using renewable energy and eliminating waste in the future.
Most retailers depend on store issued bonus cards to contribute to their customer loyalty. It is important to focus on the in-person interactions that take place when a customer visits the store for this can be important process in creating brand loyalty. Sales associates can use this opportunity to influence a customer’s decision about which brand to purchase.
With more Americans cutting back on eating out, major grocery store chains make deals with ballparks to sponsor affordable food and ticket packages for the whole family to enjoy.
Consignment stores continue to prosper due to the recession and their promotion on keeping green. This allows consumers to be a part of the recycling movement and saves energy that would be used to manufacture clothes.
Gap Inc is planning to remodel about 50 Old Navy stores and open about 40 new stores internationally by the end of 2009. Gap is taking extra steps to improve its product lines, the look of their stores and introduce new merchandise to recapture the loyalty of consumers who in the years have turned to rival brands.
Independent retailers have to try very hard to stay ahead of the game and to stay afloat in the current economy. The most successful of the stores do this by paying extra attention to what the consumer needs and going the extra mile to deliver their services.
Teens are curbing their past shopping habits and are taking the time to focus on value and choosing to spend more responsibly. Researchers predict that the current shopping trend is going to last a little while longer.
Since the beginning of the recession more customers, even loyal ones are switching from national brand items to the more economic store labeled goods. From the past marketers have learned that consumers were not easily persuaded to switch back to national brands, even when the economy improved.
Who says you can’t teach an old dog new tricks? Shaw’s, one of New England’s oldest supermarket chains, has realized that shoppers are becoming more budget-conscious and is adjusting it’s prices and products to be more budget-friendly.
For one Texas business owner, going out of business is his business. Cyrus Hassankola is the owner of ‘Going Out of Business’, a Texas-based rug retailer that takes business tactics found mostly in developing countries and applies them to his every day operations.
David’s Bridal took a different approach in marketing to teens for the prom season. They asked teens to connect via phone to a mobile website and vote for their favorite amongst various prom dress styles. This allowed David’s Bridal to learn about current trends and it gave them early-season merchandising insight.
Sears and AOL News combined forces to launch a new website called Good News Now. The new site houses a variety of positive news feeds, tips for the consumer and ways to stay green during these tough times; as well as various health topics.
Retail stocks take a hit.
An occasion of everything fabulous! A girly and glamorous evening styled to entice, excite and engage! Shop to you drop girls and do a great deed in the process. You don’t want to miss this event as Baltimore has never had it this good!
Using coupons as a shopping item has become a hot trend as consumers try to save money on their shopping. Consumers are also more conscious of their spending on food items and are more likely to cook their own food than to purchase already prepared items at the supermarket.
